EY Banking and Capital Markets Marketing Manager, Core Business Services, Singapore in All, Singapore

Title: Banking and Capital Markets Marketing Manager, Core Business Services, Singapore

Location: SG-All-Singapore

Job Number: SIN003A9

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.


About the opportunity

We’re looking for a Banking and Capital Markets Marketing Manager to join our team.

As part of our Brand, Marketing and Communications team, you’ll create and execute a broad range of marketing initiatives. You’ll help to develop our global brand, collaborating with leaders and peers across the organization. Working for a thought leader, your business and communication skills will strengthen. In our friendly, collaborative environment, you’ll move quickly along the career path you choose.

This is a hands-on, tactical role responsible for executing programs within the APAC FSO BCM plan. Supporting the FSO BMC BCM leader you will create and execute a broad range of marketing initiatives and collateral. You will help to develop our global brand, collaborating with peers across the organization.

Your key responsibilities

Strategy, Consulting and Leadership:

  • Develop and drive marketing initiatives in line with APAC BCM plan

  • Work with key stakeholders and/or BCM and FSO leaders to develop content, project manage programs and measure outcomes

  • Ensure the alignment of programs with broader BMC objectives

  • Engage with the global BCM community as required to effectively drive global initiatives

  • Drive internal awareness and communication throughout the business on BCM initiatives and successes


  • Work collaboratively with colleagues across APAC to support deployment of FSO BMC programs in local markets

  • Deploy global relevant BCM programs to APAC accounts and geographies including thought leadership, buyer group programs, events and client programs.

  • Work with media relations teams to appropriately promote and drive media coverage of marketing programs.

  • Align sponsorship, hospitality and brand programs with BCM strategy to ensure sponsorships are appropriately leveraged

  • Facilitate relationships with external organizations and associations to support key objectives for BCM

  • Work together with Client Service Partners, business development and selected account teams to ensure marketing programs are leveraged effectively across our key focus accounts

  • Drive internal communication to increase sense of community, encourage information sharing and celebrate successes

  • Ensure penetration and measurement of marketing programs with priority accounts through effective use of CRM

Skills and attributes for success

  • Experience working in a virtual, cross-border, cross-cultural team

  • Excellent planning and marketing communication skills

  • Experience managing key stakeholders

  • Ability work successfully as part of a team

  • Ability to drive initiatives from start to finish, strong project management skills

  • Extensive experience in Asia Pacific

To qualify for the role you must have

  • Tertiary qualifications in Marketing or related discipline

  • 6 years’ experience in a professional services or B2B environment

  • Fluency in professional English

Ideally, you'll also have

  • Fluency in professional Mandarin will be highly advantageous

About EY

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. Apply today.

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