Brown-Forman Asia Pac/IMEA Business Development Manager – Scotch Whisky in Singapore, Singapore

Job Description:


The Asia Pac/IMEA Business Development Manager is responsible for providing central, global business development, brand building and planning support to Brown Forman teams across Asia Pac and IMEA, helping them fuel business growth at a local level. The role will also support GTR teams across both regions, as Brown Forman opens up this major channel opportunity for its single malt whisky portfolio.

Key Responsibilities:

  • Support ongoing integration of the Scotch business, working with Brown Forman market teams and Global

  • Plan, manage and sell-in the annual limited release programmes across the three malt brands, liaising closely with the Global brand team, local market teams and Production

  • Manage regional allocations for core and limited release expressions and NPD

  • Communicate new product plans to local markets, so they can plan sell-in and launches in a timely manner

  • Work closely with the Global brand team and local market teams on pricing of limited releases and NPD

  • Stay informed of competitive activity, business/market conditions, feeding in opportunities/issues/ideas to global and local teams, which help refine global strategy and identify new business growth opportunities

  • Provide ongoing whisky education and training to Brown Forman teams and distributors, in a way which creates deep understanding and powerful advocacy for the new brands, galvanising and mobilising key business partners

  • Support local Brown Forman and distributor teams with key customer/distributor sell-in, h​elping open up new markets and channels​, using their single malt whisky expertise​

  • Provide regional ambassadorial​ resource, supporting whisky fairs/tastings/events, which help build brand awareness, reputation and support business growth

  • ​Regionally coordinate visits of the ​Global Brand Ambassador to Asia Pac/IMEA​ markets

  • Support Asia Pac/IMEA teams in annual and 3 year planning

Necessary requirements:

  • Bachelor's Degree

  • Microsoft Office skills, including Excel and Powerpoint

  • P&L management

Preferred requirements:

  • Single malt whisky expertise and portfolio management

  • Experience working in Asia Pac/IMEA regions

  • Experience working with specialist whisky channels

#LI-VP1 #BenRiachDistillery

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

We're on Twitter:

See us on LinkedIn:

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Singapore

State: Int'l

Country: Singapore

Req Type: Exempt

AutoReqId: 3849BR