SAP Digital Marketing Manager Job in Singapore, Singapore
Requisition ID: 156880
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Part Time
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
Expectation overview for Digital Marketing :
Responsible for providing an engaging on line experience for audiences who visit SAP properties. Activities may include content management, search engine optimization, audience engagement, web design and social media channel management. Utilizes a broad knowledge of Digital Marketing services to support stakeholders in their campaigns. Evaluates, Incubates and implements innovative approaches in Digital Marketing.
Lead others to plan and deliver content build/collection/distribution plan. Establish target goals, and evaluate results for continuous improvement.
Provide guidance to evaluate search results and apply tactics to improve appearance (in search) and access of SAP content and resources.
Lead consultations with strategic stakeholders and other team members to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings to achieve desired results.
Lead analysis of usage of mobile devices for accessing SAP digital properties and recommend innovative approaches to make the properties more accessible and desirable via mobile device.
Guide user experience testing, create improved web designs that enhance perception of visitors to SAP properties and increase online engagement.
Lead engagement with SAP digital audiences through online conversations to understand their needs. Lead moderation processes / online interactions to ensure optimal experiences.
Review and refine business requirements to support platform evaluation. Work with stakeholders, team members and other departments to recommend, plan and deliver tools that support the business and audience needs.
Understand all nuances of Cloud marketing, including that every customer is a prospect in a subscription model, who must continuously feel that they are using the most valuable service.
Experience & Language Requirements
Minimum 5-10 years of marketing experience
Proven ability to manage online reputation and interaction
Broad experience with digital marketing
Provides direction to peers and/or junior level colleagues
- Bachelor's degree or equivalent required
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com ). Requests for reasonable accommodation will be considered on a case-by-case basis.