Citi GCG - Performance Marketing Analyst in Singapore, Singapore

  • Primary Location: Singapore,Singapore,Singapore

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17037323

Description

Duties and Responsibilities:

  • Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L

  • Build relationships with internal stakeholders like decision management analysts, business units and agencies, and help build robust tracking and reporting of performance marketing channels on a real time basis

  • Embed Ad Tech tools necessary to work with big data across country site and other data that the bank holds; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy

  • Build tools, frameworks and in-depth analysis of acquisition across the consumer bank and showcase to all stakeholders for strategic decision making

Qualifications

  • Holds at least a bachelors degree

  • Strong Analytical skills are essential

  • Strong powerpoint and excel skills are essential

  • Keen understanding of digital marketing tools, terms and technologies

  • Ability to work with multiple stakeholders