LinkedIn Marketing Data Analyst (12 months contract) in Singapore, Singapore
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The Targeting & Relevance team, under Global Marketing Operations, is responsible for supporting business goals through audience targeting, with an emphasis on developing predictive models to improve campaign engagement and conversion rates. In addition, Targeting & Relevance develops and maintains in-house tools to manage marketing’s data mart, audience sizing and targeting, global campaign prioritization, and lead processing.
You will drive to do whatever it takes to solve problems in real time – working interdependently, diligently, resourcefully and creatively. If this describes you, and you want to transform your career, we welcome your application.
Provide structured and ad-hoc analysis and Insights for marketing
Maintain existing models, personas, and segments for regions
Provide the required support to International targeting
Understand audience targeting logic for international campaigns
Improve campaign KPIs by applying predictive models to audience targeting
Partner with marketing managers in regions to drive business goals
Own campaign forecasting and prioritization across business lines in regions
Successfully work with cross-functional teams
- 2+ years experience in analysing data in marketing or sales context
Experience assimilating new marketing technologies and processes
Experience in marketing or sales function ranging from relational databases to marketing automation tools geared toward business users
Experience in providing insights from large volumes of data
Advanced level SQL and Tableau