Bio-Rad Labs Sales Specialist, LSG in Singapore, Singapore

Job Description

This position will be responsible for:

  • Achieving revenue targets both quarterly and annually for specific product portfolio across South East Asia region.
  • Managing and marketing, logistic support and growth of new and existing market segments with relevant products and helping to achieve financial and marketing objectives for the assigned portfolio.

Job Responsibilities


  • Achieve sales, marketing and financial objectives for relevant products lines.
  • Work closely with LSG Manager, sales managers, local sales team and / or distributors to develop and implement selling strategies to win greater market share for assigned product portfolio.
  • Sales of product within approved price range.
  • Advice on maintenance of inventory levels so that the Company and customer expectations are met.
  • Engage key customers on through presentations, workshops and /or technical discussion to win deals and accelerate revenue growth for the portfolio
  • Provide leadership to local sales teams / distributors in driving consumables sales of the assigned portfolio by active management of our install base.
  • It is expected that 60% of the time is spent in the field.


  • Serve as the technical resource to support local sales teams and distributors in complex sales situations.
  • Support the product managers and FAS team in the conduct of hands-on workshops / demonstration
  • Coordination of designated instrument evaluations and assist in development of associated test protocols.
  • Serve as the scientific resource to our customer base during the pre-sales process.


  • Maintain excellent market knowledge of all major prospects and local competitor activities and report this information to the Sales Manager and Product Manager.
  • Prepare, implement, monitor (set objectives) and achievement of the business plan product portfolio.
  • Advise on and recommend product marketing strategies including promotion, advertising, pricing and distribution and join relevant industry societies.
  • Liaise with Product Manager in the formulation of sales strategies and the negotiation of product pricing.
  • Coordinate and oversee the planning and implementation of relevant workshops, conferences and seminars.
  • Manage relationships with key opinion leaders across product portfolio.


  • Responsible for maintaining customer and prospect database.


  • Ensure that a Performance Management Plan is agreed and in place.
  • Implement an Individual Development Plan.

Required Skills

  • Excellent verbal and written communication skills
  • Excellent interpersonal skills
  • Proven customer relationship building skills
  • Demonstrated initiative
  • Excellent negotiation skills
  • Strong organization and planning skills
  • Strong, proactive approach to work
  • Results driven
  • High level of skills in computer literacy and software usage Required Experience

  • Degree in Medical or Biomedical/Biosciences, preferably Master or PHD in Science.

  • Excellent technical and practical knowledge of technologies used in Life Sciences.
  • Minimum 5 years working experience in the respective country/region life sciences market
  • At least 3 years of relevant experience with proven track records
  • Proven ability to prepare, implement and monitor business/marketing plans
  • Good working knowledge of life science practices
  • Knowledge of the “Sale Process”

Tracking Code: SGP077

Job Location: Singapore, , Singapore

Department: SEA Direct Selling LSG(SEALSGD)

Position Type: Full-Time/Regular

Division: (GCO)GCO