APL Senior Analyst/Specialist, Marketing in Singapore, Singapore
Part of the CMA CGM Group, APL is one of the world’s leading ocean carriers, providing world-class container shipping and terminal services, as well as intermodal operations supported by leading-edge IT and ecommerce.
APL offers transcontinental cargo shipping across Asia, North and South America, Europe, the Middle East, the Indian subcontinent and Australia through more than 90 weekly services, calling ports in over 50 countries worldwide.
Support the Commercial team globally through effective implementation and maintenance of of market intelligence, data analyses, campaign management, as well as systems, tools and processes.
Analyze data and trends in the container transportation and shipping sector; provide actionable analysis and insights into our customers, competition and the markets; turn data into dashboards and analytics that support business decisions and processes
Leverage on market intelligence to identify opportunities.
Manage global customer satisfaction survey programmes, including benchmarking and reporting for relevant geographies and teams.
Be the power-user for marketing systems (including, but not limited to SAP CRM and current marketing operations platform, Eloqua) and assist with training and troubleshooting; support the set up of data, assets and components for campaigns and programs, assist with integrations and data administration.
Develop tools (e.g. a sales playbook) to enhance field sales’ productivity and effectiveness.
Assist to manage susbscriptions and access to industry data sources (PIERS, IHS, Alphaliner etc.).
Other tasks and responsibilities as assigned by the Manager of Marketing Operations.
Any degree from accredited university
Minimum 5 years working experience, with at least 2 years in marketing, including experience in market/customer/competition intelligence. Familiarity with or at least a good understanding of marketing technologies (e.g. marketing automation platforms). B2B experience with an MNC in a regional or global capacity preferred. High proficiency in Excel and database applications. Prior experience in transportation, shipping or maritime industry would be ideal.
Strategic thinking, strong analytical skills, excellent communication skills, meticulous, project management skills, process-oriented, leadership, interpersonal skills, strong team player, inquisitive
APL is part of the successful CMA CGM Group, the world's 3rd largest container shipping company