SAP Senior Manager/Director, SAP Leonardo Marketing - APJ Job in Singapore, Singapore

Requisition ID: 151511

Work Area: Marketing

Expected Travel: 0 - 20%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.


The APJ SAP Leonardo marketing lead is responsible for the end-to-end marketing strategy and execution for the region.

SAP Leonardo brings industry-leading capabilities and products together to provide the industry’s only Digital Innovation System - built to not only drive innovation as companies explore digital transformation, but to scale that innovation and allow businesses to truly transform. With Leonardo, SAP delivers innovative capabilities and services to engage with new customers in the context of their business, as well as integrates these capabilities into existing core business applications so customers can leverage their existing SAP investments to benefit from these transformative capabilities. Leonardo will enable companies to both rapidly innovate and seamlessly scale innovations that can transform them into digital companies .

Unlike our competition, Leonardo provides a comprehensive portfolio of innovative, integrated, simple solutions including services that can be used out of the box without requiring expensive custom build. The key elements of Leonardo are:

  1. Innovation: New capabilities in areas such as Blockchain, Machine Learning, IoT, Big Data, and Analytics

  2. Integration: A comprehensive and integrated portfolio that enables seamless transition from innovation to scale leveraging SAP Cloud Platform

  3. Simplification: Modular capabilities that can be bought and consumed easily and that are easy to integrate with SAP and non-SAP systems.

  4. Services: Design Thinking and prototyping across the portfolio to bring innovative thinking to life and accelerate customer buying cycles.


This role will report into SAP Leonardo marketing team, a part of Global Marketing. The successful candidate will grow mindshare, purchase consideration and most importantly drive demand for SAP Leonardo in the APJ markets in accordance with business objectives. This requires fostering relationships and working collaboratively across local, regional, and global teams to develop and execute an innovative and comprehensive marketing plan to drive outstanding results.

The key focus of this position is to maximize SAP Leonardo marketing performance through impactful and ROI-driven demand generation efforts.


  • Work to increase the perception and purchase consideration for SAP Leonardo, while contributing to the success of the overall SAP Leonardo marketing plan

  • Define region-specific value proposition, and portfolio story appropriate for specific customer segment, audience, industry, and geography in collaboration with global and regional stakeholders

  • Develop innovative marketing programs in partnership with sales to meet revenue and pipeline targets

  • Manage marketing budget across key marketing activities, while prioritizing programs and market units to maximize ROI

  • Measure and report on results/ return on investment for marketing spend

  • Orchestrate demand generation events in support of pipeline targets

  • Establish and maintain stakeholder management and communication at global & regional levels

  • Leverage SAP teams and infrastructure (e.g. APJ Digital Marketing, Customer References) to deliver the necessary content in language to support marketing activities

  • Liaise with Marketing Operations to design and implement optimal inquiry & leads handling processes that deliver a positive, timely end-to-end experience for customers and prospects


  • 5-10 years of marketing experience

  • Experience includes digital marketing preferably in emerging technology areas such as Blockchain, Machine Learning, IoT, Big Data, and Analytics

  • Proven ability to create and execute an end-to-end regional marketing plan to meet revenue objectives

  • Bachelor Degree




To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

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