NewMarket Services Sr Marketing Communications Specialist in Singapore, Singapore

To provide Afton Chemical Asia with specialist marketing communication expertise and to utilize these skills to develop, promote, implement and manage marketing communication strategies and materials both internally and externally.


  • Robust marketing communications plans in place for each business unit.

  • On time and in full implementation of the business unit communications plans and corporate activity.

  • Development of marketing communication initiatives for Asia Pacific led new product developments that will be utilized across several regions within Afton.

  • Development of marketing communication strategies and plans for Asia Pacific

  • Work with the Marketing Managers to proactively develop marketing communication plans for each business unit as part of the marketing plans.

  • Assist to develop and manage the marketing communications budget.

  • Implementation of marketing communication plans

  • B2B Sales Collateral Development - Assist and support the Marketing Managers to develop and implement product and customer specific marketing materials including product data sheets, customer presentations in PowerPoint etc.

  • Event Management – Develop thematic/materials and coordinate customer seminars, regional conferences, tradeshows and opening of new Afton facilities etc.

  • Passion For Solutions Deployment - Assist and support Marketing Managers to deploy Passion For Solutions® brand and advertising marketing modules.

  • B2B ATL/BTL campaign development and implementation – Develop and manage ATL/BTL campaigns to support new product launches and promote existing products. This may require adaptation of existing materials developed in other regions so the ability to work as part of a virtual team is required.

  • Write up Creative Briefs that are ‘on Strategy’ as part of communication strategy.

  • Provide input and assessment of communication execution against creative brief.

  • Agency Management – Manage third parties such as advertising and translation agencies, printers, event organizers etc to ensure on time and on budget delivery

  • Corporate Marketing Communications

  • Develop and implement internal and external communication and brand materials such as newsletters, HR recruitment materials, office look and feel etc.

  • Be the custodian for the Afton Chemical brand and ensure compliance with brand standards in everything that is developed and produced in the region.

  • Assist in website content development.

  • Supervision of Marketing Communications – Management of Marketing Communications Specialist based in Singapore- development and supervision.

  • Assist in the development of Brand Promise – as part of deployment of white space proposition development across relevant SBU’s.

  • Competitor Analysis - Monitor and analyze competitor marketing communications activity within the Asia Pacific region via their websites, third party publications etc.


  • Degree in marketing, business or related field

  • Proven record of success (10 years plus) with experience in a senior marketing communications role

  • Proven experience working across multiple countries within the Asia Pacific region and with other regions particularly Europe and the US.

  • Proven experience in developing and implementing B2B product and corporate marketing communication plans, B2B sales collateral development; event management; B2B ATL/BTL campaigns; agency management; competitor analysis


  • High degree of proficiency in Microsoft PowerPoint

  • Ability to communicate effectively and to work as part of a team.

  • Ability to influence at all levels within the organization.

  • Ability to proactively bring to bear leadership and expertise as a specialist in marketing communications at all levels within the organization.

  • Good presentation and engagement skills.


  • Travel within the Asia Pacific region to support China Marketing Communications Specialist, to attend conferences and events and to support Marketing Managers and Sales team at customer meetings.

  • Occasional travel to Bracknell, UK & Richmond, USA to engage regional marketing communications teams.

PRODUCT AREA RESPONSIBILITIES: All product areas and corporate; Internal and external

GEOGRAPHIC TERRITORY: All Asia Pacific with the exclusion of India

External Company Name: NewMarket Services Corporation

External Company URL: