Oracle APAC Marketing Director – Applications in Singapore
APAC Marketing Director – Applications
Job Description: APAC Marketing Director – Applications
Business Unit: Marketing – Mid Market
Region: All Key Clusters – ANZ, ASEAN, Korea, HK/TWN & India
As the Applications Marketing Director, you will own applications mid-market campaign content and campaign integration with sales. You will work closely with stakeholder leaders for one or more product LOBs across the APAC region.
You will implement and lead content for programs in collaboration with the APAC/EMEA Marketing Design Centre, APAC Sales Stakeholders, Global Product Marketing and Global Product Strategy.
The program selections you propose and have implemented in-region or by the Digital marketing team, will use and re-utilise campaign content sourced locally or from the US/EMEA teams. These campaigns/programs will deliver MQLs to support a Volume/Always On campaign requirement. All programs should seek to maximise the return on marketing Investment and support regional sales pipeline goals.
For each region and LOB you will define the target personas, assess the completeness/readiness of the Oracle Contact Database and recommend actions to ensure contact coverage. You will utilise all key net new contacts in the current CXD base and contribute to opt-in programs to accelerate contact database listings.
The marketing plan direction needs to be effectively communicated to all stakeholders – including sales, PR, and leadership. This is so that all stakeholders are across the product messaging, target markets, value proposition and campaign schedule. You will be the central point for the regional campaign schedules.
You will be required to specify campaign content including but not limited to: Email, Infographics, survey reports and other marketing collateral. You will produce content via a number of methods to support the APAC campaigns or work with agencies and other Oracle stakeholders to co-ordinate the content production. We expect the role to be content-literate with a strong understanding of the key drivers of digital marketing messaging.
In conjunction with in-country marketing, you will monitor campaign performance and assist with performance improvement ideas and recommendations. The campaign performance reporting will reside in-country – but does require your input for a regional roll-up.
Working with the Digital Marketing Team you will provide guidance on Nurture Campaign Designs, content recommendations, email subject lines and copy for landing pages. You will support the continuous review and performance of nurture campaigns to maximise their performance and MQL delivery.
In summary, in this key role, you are accountable for delivering effective marketing messages, compelling campaign content and for clearly communicating marketing plans, status and results across the APAC Mid-Market Sales and Marketing Leaderships teams.
Marketing Director Responsibilities:
Develop Mid-Market content for one or more Product LOBs.
Design of marketing content for programs to meet key objectives. Review of all content required and execute. Source net new content and rework existing content to support local needs.
Secure sign off from APAC stakeholders to the marketing plan with the cluster leaders and director. APAC sales leadership will be secured by the Senior Director for Apps Marketing.
Provide campaign content to support marketing plans.
Support the execution of marketing campaigns by the digital marketing team, field marketing, PR and sales.
Determine webcast topics and liaison with key speakers. Draft and outline all messaging for the activities. Utilise content agencies to support the requirements for the mid-market in APAC.
Design, the content selection, email subject lines and copy for landing pages. Continuous review and performance of nurture. Accountable to performance of nurture across APAC.
Use weekly and monthly reporting of campaign results to help refine campaign performance and keep stake holders aware of campaign status and performance.
To be the key spokesperson for the Applications marketing organisation for the product LOB.
Define the APAC mid-market target audience (Personas) and provides direction for data opportunities.
Source case studies, short answer forms and produce relevant infographics and sharp mid-market materials. Outsource to agencies where necessary to stay agile.
Maintains leading edge knowledge of Oracle’s solutions by maintaining strong relationships with Product Marketing and Product Development and by attending Oracle’s global product forums (e.g. Open World)
Management & Stakeholder Responsibilities:
Develop strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders.
Maintains a clear schedule of work, is able to highlight resource constraints and suggest options to deliver to plan.
Reviews midmarket campaign performance, campaign schedule and programs related to APAC and cluster marketing with local sales leadership so they have an appropriate understanding of the contribution of the marketing team.
Attends the key planning meetings aligned with mid-market sales leadership and quarterly marketing planning reviews to ensure the right content needs are met in region.
10 to 15 years full-time experience in mid-market sales / marketing and/or PR.
B2B marketing experience required.
Solid understanding of modern marketing methods including Email, social media, digital marketing, online and physical events, and related marketing tactics.
Strong familiarity with Oracle’s GMSS services, Purchase Ordering, Contracting and internal marketing processes.
Ability to design marketing programs to meet the business needs.
Able to lead project teams that include Oracle employees, contractors and agencies.
Strong communication, relationship management, organizational and project management skills
Ability to identify opportunities for growth.
Bachelor’s degree or equivalent in a related field
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders. Experience with business management and operations, including finance/revenue/pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire