Oracle Digital Marketing Manager (Social) in Singapore

Digital Marketing Manager (Social)

Preferred Qualifications

As part of the APAC MidMarket Digital team at Oracle, the

Social Media Manager will be responsible for implementing Oracle’s overarching

social media strategy, and executing day-to-day programming, advertising,

production, & community management efforts.

The role will

report into the Digital Director for Mid-market and will leverage best

practices from EMEA and the US while also developing our own APAC led centre of

excellence.

In this role, you

will be responsible for planning, developing and implementing content programs

across various Social Media Platforms all focused on Demand Generation and

Social Selling support.

Responsibilities

  • Developthe APAC Social content strategy and align with global/regional teams onSocial Selling best practices

  • Leadthe APAC, Social GTM strategy for MM Social Campaigns to drive education,engagement, and lead generation via Social Channels

  • Createand optimize copy for social campaigns

  • Schedule,maintain and ensure adherence to content calendars

  • Workwith other divisions (e.g. Marketing, Sales, Support, PR) to help ensurethat content strategy and calendar balances internal business needs withaudience interests

  • Generateand propose new content ideas based on research and audience insights

  • Developand track KPIs to assess strategic impact of content and refine andoptimize content strategy and execution to improve performance

BasicQualifications

  • Bachelor’s

degree in marketing, communication or related field

  • 5-10

years of experience in content and social marketing

PreferredQualifications

  • Experience

with Eloqua

  • Solid

understanding of digital and social media landscapes, marketing automation

systems and data integrations

  • Excellent

communication, marketing analytics, project management and organizational

skills

  • Ability

to quickly understand complex issues and develop/apply simplifying frameworks

to facilitate a broader organizational understanding, decision-making and

action

  • Ability

to effectively manage time, prioritize tasks and work within deadlines

Ability to work in a fast-paced environment

Detailed Description and Job Requirements

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.

Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

Job: Marketing

Location: Singapore

Job Type: Regular Employee Hire

Organization: Oracle