The Estee Lauder Companies Online Manager, Singapore in Singapore

Online Manager, Singapore

Brand: Estée Lauder Companies Corporate Departments



The Online Manager, Singapore is responsible for jointly driving e-Commerce

for selected Brands in Singapore. Working with the local Affiliate, Regional

and Global stakeholders, incumbent will be primarily responsible for defining

an e-Commerce strategy and roadmap to increase brand awareness, improve online

consumer engagement and drive site traffic, conversion and sales on our partner



with lesser relevant experience will be considered for Assistant Manager level instead.


Business Intelligence

  • Develop short and long term eCommerce strategy and roadmap in linewith Brand and Affiliate strategy

  • Identify market opportunities to grow online revenue generatingchannels

  • Analyse online marketing budget and online advertising spend bychannel and Brand to maximize ROI

  • Conduct competitive and market analysis

  • Provide eCommerce education and adviceto Brands and share best practices within the Region and Affiliates

Operational Effectiveness

  • Liaise with Global, Regional and Affiliate stakeholders toestablish and manage eCommerce activities

  • Build and maintain relationships and communication channels withBrands and Corporate teams

  • Manage information and cross-functional communications to supportbetter decision making

  • Effectively communicate issues and learnings to key stakeholders

  • Manage multiple vendor and agency relationships

Tracking & Reporting

  • Conduct weekly or monthly business reviews with Brands andAffiliates

  • Evaluate eCommerce campaign and spend effectiveness

  • Analyze and explain site metrics trends and recommendanalytics-driven changes to Brands

Campaign Management

  • Plan, manage and execute eCommerce programs and campaigns acrossAffiliates

  • Take ownership of Brands’ consolidated annual, quarterly andmonthly campaign calendars

  • Define business requirements, operational metrics and keyperformance indicators for campaign measurement

  • Proactively identify and resolve issues and roadblocks that ariseduring the course of campaign execution

  • Execute and analyse campaigns to ensure and maximize effectivenessand produce optimal ROI

Project Management

  • Take businessownership of new site launches and functionality enhancements

  • Key liaisonbetween Brands, Affiliates and partner teams


  • Atleast 3 years’ experience in e-Commerce or Online Marketing gained from aconsumer-focused Brand, eCommerce provider or digital agency practice

  • Experiencewith luxury or prestige industry related brands is a plus, but notmandatory

  • Regionalwork experience would be viewed favorably

  • Able to work with people at all levelsacross the organisation

  • Skilled at influencing opinion toaccomplish business goals and objectives while maintaining stronginterpersonal relationships

  • Decisive, can make sound decisions inthe face of pressure

  • Extremely detail orientated with strongsense of work prioritisation

  • Outgoing, proactive, fast-learning,independent and innovative

  • Flexible and able to deal withambiguity

  • Able to work effectively with teamsspread across multiple geographies and time zones

Job: Online / E-Commerce

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 175984