Oracle Senior Digital Marketing Manager (Digital SEM & SEO) in Singapore

Senior Digital Marketing Manager (Digital SEM & SEO)

Preferred Qualifications

Oracle is looking to further develop its MM

digital team with a SEM/SEO manager who can own the overarching search strategy

and business. The candidate should have a very clear SEM/SEO background, can be

the lead day-to-day subject matter expert and know how to stay ahead of

industry trends. This Regional SEM/SEO manager will also spearhead regional and

local SEO teams developing and maintaining SEO strategy and analytics

activities with content strategy, link building, and keyword strategy and work

with the teams to implement the best practices. They will also have a demonstrable

understanding of the B2B Persona

Buyer and IT research behaviour

What You'll Do

SEO:

  • Developa strategy for the improvement of organic search ranking and themaximization of ROI

  • Prioritizekeywords to attract target audience

  • Monitorand analyze SEO statistics such as redirects, click rate, bounce rate, andothers

  • Buildsystems and best practices to ensure that all content is optimal for SEO

  • Managerelationships with Corp and marketing teams to properly implement SEO bestpractices in coding and campaigns in Asia

  • Communicatethe performance of process improvements to the Management team

SEM:

  • Leadthe paid search campaigns for the entire APAC region

  • Conceptualizeand implement optimization strategies and tests for SEM campaigns

  • Provideeffective guidance of business plans and forecasts

  • Keepup to date with paid search best practices and strategies

  • Collectand analyze data, identify trends and insights in order to achieve maximumROI in paid search campaigns

  • Contributeto other team projects and initiatives, remaining flexible and willing tocontribute

This role will be measured on the following metrics:

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  • YoYGrowth of Inbound and Chats

+

  • Improvementof Bounce and Conversion rates for Digital traffic on o.com andCloud.oracle.com

+

  • Increasedeffectiveness of SEM programs and YoY Improvements

What You'llNeed

  • 8 years of experience indedicated paid search engine marketing - agency or client side

+

  • APACexperience preferred

+

  • Tobe numbers savvy and detail oriented

+

  • Athorough understanding of performance marketing, conversion and online customeracquisition

+

  • Anunderstanding of CPA, CPC, CPM, and LTV

+

  • Experiencewith bid management tools a plus

  • The ability to set goals andexecute under tight deadlines

+

  • Experiencein web statistics, marketing, and business development

+

  • Experiencewith A/B testing and other testing metrics

+

  • Abilityto analyse data and provide evidence-based recommendations

+

  • In-depthknowledge of current SEO tools and practices

+

  • Excellentverbal and written communication

Detailed Description and Job Requirements

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

Job: Marketing

Location: Singapore

Job Type: Regular Employee Hire

Organization: Oracle