Oracle Senior Digital Marketing Manager (Online) in Singapore
Senior Digital Marketing Manager (Online)
Mid Marketing Team is adding a specific resource to grow ongoing digital and
online services to the next level of operation, scalability, and capabilities
specific to the O.com and Cloud.oracle.com domains to ensure that customer have
the best website user experience and user journey possible.
The ideal candidate will also have a
of the B2B Persona Buyer and IT research behaviour. You will drive the evolution of Oracle’s digital
online web services to new levels of customer satisfaction and engagement,
through vision, true know-how, and educated follow-up. You will individually drive and own robust, scalableend-to-end user experience marketing processes .
The Senior User Experience Digital Marketing Manager
will own and drive the design andoptimisation of the user experience and customer journey for oracle.com
and cloud.oracle.com. Y ou will utilize a range of analytical tools to their full capabilities
and liaise with senior internal stakeholders to communicate the roadmap to best
optimisation. Sitting within the Digital Marketing team, and with direct line
report to the Head of Digital, you will be expertly positioned to enact the
next steps in scaling and enhancing the oracle’s web and online presence.
Job specification: In addition to the above, the
successful applicant will be:
- A leader of ROI & KPI - Capability
to render the customer's online journey into concrete outcomes analytically.
Every click should have a metric.
- An optimisation specialist - You will
continuously strive to achieve maximal brand awareness through customer
satisfaction and engagement
- An expert internal consultant -
translating relevant digital campaign metrics & analytics into action
points, trends, and insights will be key
- Crafting & controlling the customer journey - Lead the
charge across teams to create a consistent online brand message and vision
- Fluent in web design and experience - You fully
understand customer pain and friction points, leveraging this knowledge to
improve click-through, user acquisition, customer satisfaction, and user growth
The Successful Applicant
Minimum 7-8 years of DigitalMarketing experience
Bachelor's Degree in marketing, business, or a
To be numbers savvy and detail oriented
Knowledge and experience inusing analytics platforms (ie: Adobe marketing
Cloud/ Adobe Omniture / Google Ads / Google Analytics)
- Well versed in web design and optimisation (CMS /
Sitemaps / UX / UI)
Proven record of successful user experiencejourney campaigns
Detailed Description and Job Requirements
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Job Type: Regular Employee Hire