Microsoft Corporation APAC Product Marketing Manager, Office in Singapore, Singapore
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•Reach – Microsoft’s resources and scale empowers employees to utilize their skills for lasting impact.
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•Inspiration – Inspiration can be found through our Office products and how they can improve our customers’ lives.
Depending on local resources, the cross Functional PMM role will subsume one and more full PMM role accountabilities moderated by the dual or multi-role focus as agreed with the BG Lead
The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as
well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business
and marketing planning.
The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships across marketing, partner, services and sales to lead and execute the fiscal year priorities. All relevant marketing teams need to
work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).
The Impact You’ll Be Making
Marketing Planning and Program/Campaign Execution (30%)
•Cross Field-BG Cloud & Enterprise and Windows to land company Big Bets
•Responsible for leading & orchestrating cross BG subsidiary joint marketing plans supporting Microsoft 365 Enterprise, Frontline and Microsoft 365 Business initiatives
•Partner with cross BG subsidiary (C&E, Windows) to jointly build and drive execution plans for Modern Desktop, Security, IT Pro and Developer and Modern IT.
•Actively engage cross Segments and cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.)
•Plan and execute key Office Marketing moments and feature releases with guidance from Corp and track/report with standardized marketing tools, KPIs, and budget discipline.
•Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.
•Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.
Product Evangelism (30%)
•Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influentials and pre-sales customer scenarios with Value Discovery Workshops and CIE.
•Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/thru-Partner), and integrate with all subsidiary marketing activities.
•Plan and execute Field and Partner readiness with guidance from Corp.
•Drive seller usage of Value Discovery Workshop, CIE, and value of Office tool to bring high value scenarios to life.
•Develop local customer evidence partnering with field and partners.
Manage the Business Priorities and drive an all-green Office Scorecard (20%)
•Own and drive segment TLIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
•Develop local business management strategy - partner with segment to interpret market opportunity/risk and build appropriate Go-To-Market/COE.
•Determine key insights and asks to accelerate adoption of Office, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.
•Participate in preparation for Quarterly review meeting and other corpmeetings as appropriate.
•Participate in quarterly connection meetings with Corp to support the local BG Lead.
Office 365 Usage (20%)
•Drive and land sub wide ROB ensuring each segment runs effectively and it feeds into the all-up consumption subsidiary ROB.
•Drive readiness ensuing clarity of R&Rs between field roles, partners and FastTrack.
•Ensure 100% of customers are in FastTrack.
•Leverage local marketing funds for usage campaigns SMC and Enterprise.
•Leverage Corp programs for O365 ProPlus deployment and ensure every Win10 deployment has 100% attach.•
Who We Are Looking For
•Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science
•5-7 years related experience
Skills & Knowledge
•Evangelist and subject matter expert for product
•Deep customer focus and understanding
•Strong analytical skills
•Experienced in core marketing communications functions