Philips Business Marketing Manager, Image Guided Therapy (IGT) Mobile Surgery APAC in Singapore, Singapore
•Manager drives the business strategy in the markets and the execution. The strategy is translated into clear targets and capacity and investments are made available to achieve those targets. •As such, the Business Marketing Manager is responsible for the BMC-planning, execution and for the financial performance of that business. •When needed, the BMM starts the process to develop local innovation, which has to be approved in the BMC. •He/She monitors performance, develops and executes corrective actions when necessary to achieve BMC and AOP-commitments. In support of these objectives, the Business Marketing Manager leads the product/solutions specialists in the Market. •Develops local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, and promotion) to drive profitable growth (in line with Quality & Regulatory requirements) and demand generation•Develops pricing strategies in line with the commercial policy•Drives customer satisfaction and loyalty by aligning the necessary resources within the Market•Generates locally relevant insights as input for proposition and roadmap development •Provide Business with local insights about markets, competition, product and application developments, and solutions•Responsible for driving strong functional teams including developing exceptional sales specialists, application specialists, demo specialists, clinical specialists
You are responsible for
Co-create and execute and cluster Annual Operation Plan (AOP) in line
with the overall business strategy, resource planning and allocation
Deploy top-line AOP and Pricing strategy to regions
Co-create marketing plan for the region in strong co-operation with
Cluster Strategic Marketing Manager and in-market stakeholders
- Drive strategic business development in the region with a 1 to 2 year
Responsible for the regional product mix
Consolidate information about market trends, competitors’ sales
practices and potential projects in the region
- Channel Management and optimization: discuss, create and drive the
related cluster channel strategy in close cooperation with channel
partners and managers
- Manage business relationships to Key Opinion Leaders (KOLs) and key
Support new product launches
Monitor regional market prices, provides input on competitive price
developments and product price positioning based on win/loss
analysis. Escalate positioning/pricing issues to cluster
- Provide feedback in product requirements, competition (e.g. portfolio,
sales tools, tactics)
Provide outlook on market size, growth and share for region
Manage business relationships with Key Decision Makers of strategic
accounts and KOLs, in addition to customers representing the different
To succeed in this role, you should have the following skills and experience
Degree level education or equivalent.
Experience in sales and/or product management in a B2C/B2B environment.
Knowledge of complex market/channel structures
Understanding of Healthcare market is highly preferred
Experience in channel management and optimization is highly preferred
Display leadership, influencing and problem solving skills
Strong interpersonal and communication skills
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .