Unilever PDC Insights Analyst (People Data Centre) in Singapore, Singapore

PDC Insights Analyst (People Data Centre)


Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Unilever’s Sustainable Living Plan (USLP) commits to:

  • Decoupling growth from environmental impact.

  • Helping more than a billion people take action to improve their health and well-being.

  • Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.

Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.

For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/

JOB TITLE: People Data Centre Insights Analyst


RELOCATION TERMS: Local terms only

Business Context and Main Purpose of the Job:


Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres (PDC) – delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

About the role

The PDC Insights Analyst will be part of the Global Category or Market PDC team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts in the speciality hubs where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

Key Accountabilities

Primary Responsibilities

  • Work closely with the PDC Insights Manager to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)

  • Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data

  • Partner with the PDC Manager to develop and agree roadmaps across brand and media teams to increase acquisition/usage of consumer data, as well as improving the targeting capability

  • Manage delivery of brand PRM programmes and optimisation

  • Proactively partner with category & brand teams and educate/inspire them on the practicalities & potential of the use of consumer data to drive personalised marketing

  • Building and testing basic queries on in-house social and search data tools

  • Building and maintaining dashboards for internal customers using internal visualisation tools

  • Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development

  • Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders

  • Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style

  • Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs – primary responsibility will involve a high degree of communication with a PDC Insight Planner, who will not be co-located

  • Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

  • Arrange a follow-up meeting with customers after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service

Secondary Responsibilities

  • Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs

  • Proactively flags any workloads issues or problems to the PDC Insight Manager and identifies opportunities for new services based on demand

  • Updates workflow trackers

  • Uploads briefs & deliverables to PeopleWorld

Experience required


  • Experience in an analytical role and providing insight and recommendation based on analysis

  • Some experience of using analytical tools

  • Some data modelling or query building experience

  • Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging

  • Desirable

  • Experience of understanding business questions and writing appropriate briefs

  • Experience of social analytics or Natural Language Processing (NLP) tools

  • Experience briefing technical teams and being able to translate business objectives into analytical hypotheses

  • Passion for the digital world and its implications for business

As part of the application process, you will be asked to complete an online assessment consisting of 2 questions.

This is an important part of our application procedure and will take approximately 2 minutes of your time to complete. When filled out partially or not at all it may adversely affect the progress of your application.

If you encounter any issues, contact Unilever HR Services at 800-448-1479 / 65 6818-5255.


Please apply online by clicking on “Apply Online” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Thank you for your interest and application.

We regret to inform that only shortlisted applicants will be notified.

Job: Marketing

Primary Location: Singapore-Singapore (District Level)-Singapore (City Level)-UAPL - Mapletree Biz City

Schedule: Full-time

Shift: Day Job

Unposting Date: Apr-27-2018

Req ID: 180005XE