J&J Family of Companies Senior Director, Total Brand Experience, APAC Regional Delivery in Singapore, Singapore
Johnson & Johnson is the world's most comprehensive and broadly based healthcare company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world competes in the consumer, pharmaceutical and medical devices and diagnostics markets and has the skills and resources to tackle the world's most pressing health issues.
Total Brand Experience (TBX) is responsible for enabling JNJ brand builders and partners to create profound brand experiences with meaningful storytelling and credentialing seamlessly integrated across connections and thru commerce to build JNJ brands more productively. Accountable for growing Sales, Share, Equity and delivering ROI and Productivity goals, the TBX organization builds and leads leading-edge core capabilities, partnerships and operations to enable regions to deliver with bigger, broader, better impact. Key focus areas include Media, Digital, Connected Commerce, Social/Pro-Influencers, Creative/Content Excellence and Innovation Capability. TBX is part of the Global Marketing Services (GMS) organization within the Global Franchise Organization (GFO) and is fully integrated within the APAC Regional organization.
The TBX Senior Director Total Brand Experience for APAC Regional Delivery is a high-profile transformation and leadership role responsible for accelerating Total Brand Experience in APAC and contributing to the globe. The Senior Director with build, shape, lead and operationalize Global TBX capabilities and initiatives and drive digital transformation. The Senior Director is also responsible for creating regional strategies that will be deployed in 14 local markets across APAC. The role is located in Singapore and reports to the Vice President of Global Total Brand Experience and sits on both the Global Total Brand Experience leadership team and the Asia Pacific Strategy and Marketing Operations team, for which the role has a dotted reporting line relationship with the Senior Director, RMO/GMS for APAC.
The Senior Director is a key member of the Global Total Brand Experience Team and is responsible for developing key Global TBX Initiatives/Capability Platforms, executing on Global Capability, Product and Technology Platforms, partnering with Global Power Partners and Agencies, delivering Global Media and Digital Strategy and integrating Global GMS capabilities to seamlessly orchestrate the consumer’s Total Brand Experience in APAC. The Senior Director is also responsible for communicating GMS/TBX Vision, Strategy, Learnings and Training in APAC.
The Senior Director is also a key member of the Asia Pacific Strategy and Marketing Operations Leadership Team and is responsible for tailoring the global strategies and creating new strategies to deliver the Asia Pacific business, in line with geographic and business GFO priorities and growth targets. This includes setting a vision for the APAC region that links to global, regional and local business objectives and priorities and executing across the 14 markets in close partnership with other functions (GFO, RFO, GSI&A, Media, IT, RMO, CD, ecommerce, procurement etc.) It also requires creating joint value with start-ups, agency partners (i.e. Omnicom/WPP), and Power Partners (i.e. Google, Facebook)
All APAC Digital Strategy (incl Digital Creative, UI/UX, eCommerce) leads report into the Senior Director requiring definition of digital marketing strategy and oversight of global best practices, standards and centralized capabilities to increase and accelerate digital transformation for the GFO, Regions and Markets. The Senior Director will enable the Franchise’s including Beauty, Baby, OC/WC, OTC digital marketing to be strategically and efficiently embedded as part of integrated marketing communications. They will leverage defined digital product development strategy and globally repeatable best practices, standards and centralized capabilities to increase and accelerate delivery of digital in the APAC region by scaling these best practices. This will enable digital product and platforms (i.e Canvas, Product 360, Where To Buy, CRM etc) to be strategically and efficiently embedded as part of the Global digital infrastructure deployed by Global IT, Marketing Accelerator and TBX.
All APAC Media and Connections leads report into the Senior Director with skill sets across communication planning, programmatic media, data and analytics, search, social and connected commerce. Key focus is on architecting an integrated, data-driven approach to communications across the consumer journey, media ecosystem and devices. The Senior Director with leverage relationships with GSIA, Global Media Agency (J3) and Power Partners to develop and manage connections strategy, media buying and planning for APAC and will partner with Procurement to develop agency models to cultivate and monitor value creation while delivering against strategic and quality goals. TBX enables regions, local and franchise teams to navigate data, discover consumer insight, serve relevant communication, and measure ROI using advanced analytics solutions.
Defining strategic plan and roadmap ensuring strong alignment of regional goals and strategies, translating to aligned priorities, plans and resources within Global TBX and GMS Strategy. Ensure strat plan, annual budget and IT guard rails represent APAC requirements.
Leading and enabling Regional/Local market leads and Franchises to develop and deliver integrated creative, content and communications with excellence and to orchestrate a seamless Consumer’s Total Brand Experience across 14 APAC markets.
Partnering with the TBX Global Strategic COE’s and across GMS to share learnings, codify best practises and expand Global Best Practises and Scale concepts to deliver bigger, better, broader results for Globe and APAC.
Partnering with Marketing Accelerator, TBX, and IT to develop and expand Global Digital Products and Platforms to improve effectiveness and efficiencies.
Partnering with Power Partners (Google/Facebook etc.) to define priorities, manage resources and deliver scorecard for APAC. Work closely with global/local vendors and procurement to track versus goals, deliver effectively and efficiently and evolve for future.
Partnering with Agency Partners (J3/Omnicom/WPP) and the BME team to lead the regional development and local activation of the agency model and supporting BME work streams to deliver marketing productivity efficiency goals, integrated creative, content and communications and to step change J&J’s Modern Marketing Capabillities. Work with Procurement to continually define the model for the future and optimize effectiveness and efficiency.
Leading Digital in APAC including developing digital strategy, marketing, analytics integration, ecommerce and social for priority global brands, in partnership with the GFO/GMS teams, launching digital marketing tool kit / playbook development and supporting regional/local market roll-out and execution. Support project execution for key GFO brand specific digital initiatives in the region.
Collaborate with the regional Digital Leadership and Organizations including Digital Councils, GMS, brand teams to drive digital excellence, efficiencies and prioritized planning for adaptation at the regional and local level. Work closely with Digital Strategists in market.
Lead the Asia Pacific TBX Digital Council & Strategic Roadmap, with clear linkages between global, regional and local deliverables. Includes leadership of a cross functional team in Asia Pacific, with links to the TBX and local market digital experts to operationalize the Asia Pacific initiatives
Provide leadership and guidance to the TBX digital experts embedded in the local markets. Ensure that local markets have clear digital roadmaps, and digital tactics, aligned with brand business objectives.
Drive integration of digital strategy into overall Integrated Marketing Communications through process, coaching and case studies
Work in close partnership with the GSIA Director, to ensure digital strategies have clear KPI’s, and learning’s on how to optimize business impact are applied back into the business.
Provide thought leadership on digital to the regional and local marketing teams, on latest innovations in Digital, and how this can be implemented for business benefit. Promote cross sharing of best practice across the markets .
Leading Communications and Media in APAC including developing integrated Consumer Connections Planning, regional media strategy, operations and governance and operational excellence in programmatic, personalization and search.
Develop Consumer Connection Plans and implementation toolkit including consumer journey, regional connections strategy, plans and asset ecosystem.
Codify media planning across RFO for compliance with ROI-driven brand strategic priorities, meta learnings and gro2th.
Responsible for agency and power partnerships, managing J3 priorities, resources and service level to management and integrating Power Partnerships (Facebook / Google etc.)
Support region in developing brand search term strategies and SEM optimization systems, process and pilots.
Apply global best practices to develop regional capability in programmatic and personalization.
Partner across RFLTs to embed IMC 2.0, build creative, content and communications excellence and talent development, and integrate insights and trends into a holistic insight driven approach.
Conducts business activities in compliance with ethics and legal requirements. Instills Governance and Compliance across Total Brand Experience for APAC.
Bachelor’s Degree required; advanced degree in Marketing, Marketing Management, or Business Administration preferred.
15 years+ working experience, with minimum 8 years in digital marketing and media for a CPG Marketer, Digital or Media Agency. Experience across both client and agency, and multi market or regional experience side a plus.
Deep understanding of the role digital plays in the integrated marketing consumer experiences: CRM, Influencer, social, mobile, UI/UX, personalization, connected commerce.
Digital native, expert in digital ecosystem and how channels work together to optimize behavior, acquisition and sales.
Ideally demonstrated application to brand building and good understanding of traditional marketing (to build a bridge of influence). Understanding of business operations is a plus.
Background in creating content for businesses and exhibiting thought leadership in building beloved brands is highly valued.
Demonstrated integrative thinking, identifying connections and interdependencies across business, marketing and organization.
Demonstrated capability to build high performance teams and highly collaborative relationships.
Demonstrated capability to lead with the following behaviors: Consumer Obsession; Servant leadership to deliver results; Full integration internally and externally, Perpetual learning (Do.Learn.Scale), Fearlessly first and future forward; Enable bigger, better, broader impact
Strong leadership and influencing skills, ability to tell a simple persuasive story for senior leaders, while supporting junior executional level with process and detail.
Ability to define roadmap to success, conceptualize deliverable and activate thru operations process, organizational change management and capability building education.
Strong understanding of business goals, and accountability of business deliverables a must
Big picture mindset with ability to zoom in and out of details; can balance both technical and strategic demands of the function.
Exemplary collaboration and servant leadership with an outlook for greater good. Prior experience in or demonstrated ability to understand the needs and develop relationships within global, regional, local is highly valued.
Exemplary communication working up / down / across and outside the organization. (English mandatory)
Ability to identify opportunities for joint value creation and to negotiate for a win-win opportunity.
He/ she must thrive in a fast-paced environment, self-motivated and exhibit the highest personal and professional standards of integrity and ethics
Johnson & Johnson Pte. Ltd. (8435)