The Estee Lauder Companies Sales & Education Manager (Bobbi Brown) - Singapore Affiliate in Singapore
Sales & Education Manager (Bobbi Brown) - Singapore Affiliate
Brand: Bobbi Brown
A driven and passionate individual, you will be responsible for maximizing brand’s full sales potential in all channels of distributions as well as artists’ development on-counter and personal growth. Responsible for all sales aspects from reporting to forecasting to ensuring operational effectiveness; and amplifying brand’s DNA to teach, empower and connect through education to our artistry team.
ROLES & RESPONSIBILITIES
Ensure Retail Growth
Work closely with Marketing team to develop key door business strategy to drive growth.
Establish retail sales goals and motivate field team to achieve targets.
Designing and implementing a strategic business plan that expands brand’s customer base and ensure its strong presence.
Work closely with Demand Planning Team to ensure accurate product forecasting and healthy inventory at stores.
Plan and propose sell-in and sell-through targets; and mitigation plans for shortfalls.
Monitoring competitors’ activities and launches and provide feedback to Marketing team.
Manage Operational Effectiveness
Accurate capture of customer profile at stores.
Ensure effective budgetary control over sales expense, returns and incentives.
Manage SIOP effectiveness on returns and inventory destruction.
Work closely with Marketing team to ensure timely executions of launches/event at stores, including VM.
Quarterly review of stock module to ensure healthy levels of assortments at stores.
Analyse and review monthly and annual sales trends and provide Brand Manager with recommendations and action plans.
Prepare all monthly and annual sales reports and commentaries to Brand Manager, including Regional reports.
Ensures timely submission of commission reports.
Owning recruiting, objectives setting, coaching and performance monitoring of Field team.
Responsible for inspiring and developing Field team, including Field Sales and Education Executives.
Handling of all operations and manpower issues.
Achieve Financial Objectives
Work closely with Business Manager to support Brand Manager with Budget/Latest Estimates planning and monthly commentaries.
Bi-annual store business reviews.
Monitoring Net Sales and NOP monthly to ensure brand is on track to achieving KPIs.
Responsible for Net Sales, Retail Sales and NOP.
Work closely with Brand Manager to ensure there is consistency in service and customer experience, and to increase productivity and sales in all stores.
Adapt and execute education strategies, programs and activities to ensure the service provided to customers is in-line with the Brand.
Drive service standards and alleviate artistry through coaching/feedback.
Ensure brand’s CRM objectives are me.
Conduct strategic follow up of classroom education to ensure successful roll out of training initiatives in all stores.
Liaise regularly with Brand Manager and Regional Education to identify in-store coaching opportunities and development needs.
Prepare monthly reports on Artists’ development (gap analysis), visitation reports, How To’s tracking.
Assist in recruitment and provide an atmosphere that motivates, encourages, and challenges sales team for optimum performance.
Maintain the brand image at stores via personal grooming of Makeup Artists and store merchandising.
Degree in Business Management or equivalent (coupled with Diploma in Training & Development would be an advantage).
Minimum 5 years of experience as a Sales Lead in a fast-pace retail/sales company.
Some experience/background in Training, preferably with artistry skills.
Fluent in both English and Mandarin, able to interact with all levels, especially with the Field Artistry team and Field Sales and Education Executives.
Strong analytical, problem-solving and communication skills.
A team player with great interpersonal skills.
Well-organized, detailed-minded, a go-getter.
Good with Excel and Power Point for reports and presentations.
Good sense of responsibility, able to work independently.
Primary Location: Asia Pacific-Singapore
Job Type: Standard
Job Number: 175479